伊莉討論區

標題: 跪求幾句跟行銷管理有關的英文翻譯 [打印本頁]

作者: 99520074 時間: 2012-10-31 12:55 PM 標題: 跪求幾句跟行銷管理有關的英文翻譯

Holisticmarking emphasizes a broad and integrated perspective to view marketing. Itconsists of relationship marketing，internalmarking，integrated marking，andsocietal marking.

Relationshipmarking is targeted at building stronger and long lasting relationship withcustomer and business partner. It involves both CRM and PRM.

Althoughvalue is created by a firm，it should be interpreted from consumer’s viewpoints.

Customerperceived value is an overall evaluation of all the benefits and costs ofobtaining and using a product.

Customersatisfaction is a customer’s feeling of pleasure or disappointment resulting fromthe purchase and consumption of a product . It affects customers’ loyalty, word-of-mouth, repurchaseintention, and thus business sustainability.

Customerexpectation management should be practiced carefully to avoid customers’ over-expectation of product performance.

If the major causeof a product’s poor performance is controllable by a firm and is likely to happenagain, customers will be dissatisfied.

Customersatisfaction is often detected using questionnaire survey method.

Complaint andsuggestion system is used to collect, understand , and take care of customeropinions.

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